ASL has certified the claims of more than 50 million products. It serves brands around the world from a focused team in Dublin, so its systems have to do a lot of the heavy lifting.
Building the platform
As ASL's Chief Innovation Officer, Dave Morrissey led the move from separate spreadsheets and platforms to a connected Zoho One system.
Making the platform work harder
Now we work with ASL as consultants through DMIC. The focus has moved from building systems to getting more value from them.
“We took something that could take two weeks and made it possible within a couple of seconds.”
“Dave didn't just advise on our systems, he built them. Our clients now get their certificates in seconds instead of weeks, with one portal for everything they need from us. Now he's helping us use AI to serve them even better.”
Result: certificate turnaround went from about two weeks to seconds, saving hundreds of hours.
We didn't just advise on ASL's platform, we built it. That means we can extend it with AI quickly, without a long discovery phase. It's the same mix we bring to every DMIC client: Zoho done properly, AI that earns its keep, and senior tech thinking on call.